For over 35 years JSG Motorsports has developed lasting sports marketing partnerships to elevate brands. We are driven to maximize your campaign strategies, your overall market share and the return on your investment.
ABOUT US
JSG Motorsports is an experienced, championship motorsports marketing agency headquartered in Dallas, TX with offices in Las Angeles, CA and Denver, CO. Since 1987 we have represented the finest motorsports teams in Formula E, NASCAR and the Indycar World Series. Our teams have won the Indy 500 and the CART Indycar World Championship.
INDYCAR
JSG Motorsports has been involved in the Indycar Series since 1987. We’ve built successful sponsorship campaigns for winning teams in races from Long Beach to Laguna Seca. Our teams have raced and won the prestigious Indianapolis 500 and the CART/Indycar World Championship.
NASCAR
In NASCAR, JSG Motorsports marketing has partnered with companies like Target, Menards, TTI/Mouser, SealMaster, FranFund, Tecate, Air Force, Mac Tools, Mello Yellow, STP, Molex, Uniden, Siemens and more. We race in all NASCAR classes including the very popular NASCAR Trucks Series.
FORMULA E
This partnership with AYRO electronic vehicles operations in Austin, TX was a global, multi-year program in partnership with Dragon Penske Motorsports. This new FE series promises to be a glimpse at the future of motorsports with exciting, innovative electric and hybrid electric vehicles.
NHRA DRAG RACING
SPORTSCAR RACING
PROTOTYPE RACING
Dpi/Daytona Prototype
Le Mans Prototype LMP2/3
DESIGN
We can communicate your branding through inspired design that delivers at over 200 mph. Support programs, marketing, hospitality guerilla and online campaigns to support your brand mission.
DESIGN
We can communicate your branding through inspired design in any class of motorsports. Formula 1, Formula E, Indycar, NASCAR or Sports Prototypes. We can ensure your company is well presented in every form of media
DRIVER PROGRAMS
We recruit young drivers in addition to experienced wheel men to help drive your brand building motorsports programs. With over 35 years of experience, we know how to pair the right driver to the right team to help maximize your ROI.
We’ve teamed with the world’s finest drivers. Nigel Mansell, Mario Andretti, Arie Luyendyk, Greg Ray, Sam Hornish Jr., Ho-Pin Tung, Alex Tagliani and Tony Kanaan. We can find the right driver for your team.
OUR HISTORY
From the “Mellow Yellow” days of NASCAR Thunder to a young driver selling cordless telephones door-to-door to raise money to race, our history is rich. The “King” Richard Petty, Indycar World Champion Sam Hornish, Jr., the legend Dick Simon, the “Flying Dutchman” Arie Luyendyk. All went on to become legends in the sport. We have had the privilege to know and race with these incredible drivers. Today their names are synonymous with racing.
OUR HISTORY
A motorsports partnership between our client Uniden Electronics and Kmart/Newman Haas Racing led to an exciting race season and a 1993 CART/Indycar World Championship with F1 Champion, Nigel Mansell behind the wheel of car #5. This “super team” included another well known F1 World Champion, Mario Andretti in car #6. This racing machine and incredible story lives on in the Indianapolis Motor Speedway Museum to this day.
OUR HISTORY
This Indy 500 win started out as an attempt to help build the TTI/Mouser brand in China. With that concept in mind, an aggressive Indycar based global marketing program was born. Three years of successful motorsports marketing partnerships with three different top drivers culminated in an historic win at Indianapolis in 2013 for JSG Motorsports, KV Racing, Hydroxycut, Molex, TT/Mouser and Tony Kanaan.
