Work

  • NOF: ARE THOSE HIP BONES REAL?

    NOF: ARE THOSE HIP BONES REAL?

    Women don’t spend much time talking about bone health. But they really should. Osteoporosis is a very real disease that affects 50% of woman over age 50. The good news is, it’s easily avoidable just by taking a calcium supplement during a woman’s younger years. But since it’s an unseen affliction, it usually goes unnoticed, until it’s too… Read more

  • UNIDEN: THE BEAUTY OF EMERGING TECHNOLOGY

    UNIDEN: THE BEAUTY OF EMERGING TECHNOLOGY

    Since the invention of cell phone plans with unlimited talk, the humble cordless home phone has retained little affection. Until after a busy day of talking and texting, you come home with a dead battery. How do we convince people that their home phone still plays an important role in a mobile phone world? THE… Read more

  • SPOT GPS EMERGENCY LOCATOR

    SPOT GPS EMERGENCY LOCATOR

    The idea was simple — a satellite-based panic button that, in an emergency, leads rescuers right to you, anywhere in the world. It’s perfect for those adventurers who find themselves off the grid on a regular basis. The problem is, these rugged types felt that a device like this was only for “greenhorns” who shouldn’t… Read more

  • THERA-GESIC: IT’S TRUE WHAT THEY SAY ABOUT GOAT TEARS

    THERA-GESIC: IT’S TRUE WHAT THEY SAY ABOUT GOAT TEARS

    Mission Pharmacal didn’t want an ad. They wanted to get people talking. But with internal medicines gaining popularity, no one was saying much about topical pain ointments — which meant that their product, Thera-Gesic, wasn’t selling as well as it had in the past. That said, the folks at Wal-Mart were ready to pull the… Read more

  • MOUSER ELECTRONICS: TONY KANAAN/INDY 500 VICTORY

    MOUSER ELECTRONICS: TONY KANAAN/INDY 500 VICTORY

    Where would you expect the world’s most advanced electronics to prove their performance? How about on an Indianapolis 500 – winning car? Tony Kanaan was due: The 500 had eluded him for over a decade. Mouser Electronics was ready: They were emerging as an innovative partner for leading–edge design engineers. In 2013, “TK” took the… Read more

  • THE TRAVEL CHANNEL: ONE MAN’S WEIRD IS ANOTHER MAN’S WONDERFUL

    THE TRAVEL CHANNEL: ONE MAN’S WEIRD IS ANOTHER MAN’S WONDERFUL

    Research showed people loved the Travel Channel. They just didn’t watch it very often. The reason: While the content was informative, it wasn’t engaging enough to attract viewers for return visits. And without return viewers, it is difficult to attract return advertisers. THE IDEA We set out to transform the network from an academic, on-air travelogue, into a… Read more

  • DICK’S LAST RESORT: BAD ATTITUDE

    DICK’S LAST RESORT: BAD ATTITUDE

    You can go to any restaurant for smiling waitresses and good drinks. But what do you do when your establishment is known for being rowdy, surly and just a bit on the naughty side? When you’ve got crab legs and ribs as good as Dick’s, you just tell it like it is. SERVICES BRANDINGTELEVISIONVIDEO CONTENTPRINT… Read more

  • MAKE-A-WISH: IAN KINSLER KNOCKS IT OUT OF THE PARK

    MAKE-A-WISH: IAN KINSLER KNOCKS IT OUT OF THE PARK

    It’s amazing that the Make-A-Wish Foundation has been granting Wishes in North Texas for the last 15 years. Yet it was apropos that the organization tip its hat to the fact that its mission would not have been successful without the help of friends like Texas Rangers superstar Ian Kinsler, along with hundreds of other… Read more

  • TRAVEL CHANNEL: DHANI TACKLES THE GLOBE

    TRAVEL CHANNEL: DHANI TACKLES THE GLOBE

    How does an NFL star stay in shape in the off season?  For Dhani Jones, the answer was a television show where he traveled the world, challenging and training with top athletes from other countries to compete in their sport. Quite literally, Dhani was taking on the world and this commercial captures just how daunting… Read more

  • THE TRAVEL CHANNEL: BRIDGET’S SEXIEST BEACHES

    THE TRAVEL CHANNEL: BRIDGET’S SEXIEST BEACHES

    Hugh Hefner had just ended his relationship with his three live-in girlfriends. One of them decided to do what any girl in that situation might do – create a reality TV show. The program features Bridget Marquardt exposing viewers to incredible adventures at the world’s “sexiest” beaches. We felt men and women alike would want… Read more