That goat on the label represents the Texas spirit that is Ziegenbock. So Infinite Agency decided to bring that spirit to life. They tapped the Willow St. production team of Director Jim Sykora and Director of Photography Kelly Riemenschneider to bring their vision to life. These fun spots strike the right balance for the quirky, but authentic brand and generally make everyone thirsty. Come to think of it, I could use an icy cold Z-bock right about now.