Ending relationships is always difficult. But new savings on prepaid parking at DFW Airport mean it’s about time to break up with your ride share driver.
THE IDEA
Our creative team noticed that when you have repeat trips from your home, you often get the same ride share driver over and over. Soon a relationship starts to develop. They even seem disappointed when you haven’t called in while. So if you’re choosing to avoid ride share apps, it might be difficult to break it to that friendly driver you’ve come to know.
THE RESULTS
This commercial along with other promos helped boost parking revenues during a critical travel window and proved to resonate with experienced travelers.